10 - Earning PR and getting your shop noticed

In this episode I talk about how to get earned media (being talked about in the news), leveraging Twitter and Instagram go get the word out. Cafe Chocolat made the news as far as Indonesian TV, and your shop can too. I’ll show you how I did it. --- Send in a voice message: https://anchor.fm/ristrettotime/messageSupport this podcast: https://anchor.fm/ristrettotime/support